Custom Plugin Development

Stop bending plugins to fit your business.

Off-the-shelf plugins are built for everybody, which means they're built for nobody in particular. We build one to your spec — and price it as a one-time build or a low annual plan, whichever suits you.

Free scoping call · One-time or annual pricing · Built in Rhode Island

The cost of “almost”

The plugin almost does it. That’s the expensive part.

Nobody sets out to run a business on a plugin that half fits. It happens one reasonable compromise at a time — and the bill arrives later, in speed, in fragility, and in the hours spent working around software that was never yours.

You carry 40 features to use one.

Every visitor downloads the whole plugin — its framework, its admin UI, and every module you'll never switch on. Speed is the invoice.

The workaround becomes the maintenance.

The CSS override, the snippet in functions.php, the filter someone found on a forum. Each one is a thing that breaks quietly at the next update.

The renewal buys you nothing new.

Per-site licensing, every year, for a plugin doing a fraction of what you paid for — on a roadmap that answers to somebody else's customers, not you.

"That's outside our scope."

Your requirement is the vendor's edge case. Support closes the ticket, the feature request goes on a public board, and you go back to the workaround.

What we've built

Plugins we've already shipped for clients.

Every one of these started life as “the plugin almost does it.” If your requirement isn't on this list, it's still very likely a build — this is work we've done, not a menu of what we'd consider.

Product & service brochures

A catalogue the client’s own team maintains in WordPress — spec sheets, downloadable PDFs, and filters that match how their customers actually shop, not how a generic grid plugin assumes they do.

Comparison tables

Side-by-side product, plan, and model comparisons driven by one source of data. Edit a spec once and every table that references it updates — no more six tables quietly drifting apart.

Analytics & reporting

Tracking for what the business actually measures — quote requests, brochure downloads, drop-off — reported inside wp-admin, where the people who need the numbers already are.

Custom maps

Location finders, service-area maps, and interactive site maps built around real coverage and real branch data — not a shortcode that drops in a generic pin and hopes.

Leadership, team & about-us

Executive and staff directories with bios, headshots, and reporting structure — editable by whoever owns the org chart, and laid out to match the brand rather than the plugin author’s taste.

Speed & caching

Page and object caching tuned to what one site actually does — what’s safe to cache, what must never be (carts, logged-in views), and exactly when to purge. Generic caching plugins guess at all three.

How it compares

The licence was never the expensive part.

A licence fee is a small, predictable number. The workarounds it forces on you aren’t — and those are what a plugin built for you removes.

Custom-built WordPress plugin compared with a free or premium off-the-shelf plugin
ComparisonBuilt for youFree or premium plugin
FeaturesThe ones you scopedAll of them, needed or not
Fits your processBuilt around how you workYou adapt to how it works
What visitors downloadOnly your featureFramework + every unused module
Your customisations survive
Changes happen whenYou askTheir roadmap says
How you payOne-time, or a low annual planAnnual licence, per site, forever
What a renewal buysUpdates and changes you ask forThe right to keep using it
SupportThe people who wrote itA queue, then "out of scope"
Who it’s built forYou, and nobody elseEveryone with a licence

Not every requirement needs a build. When a well-maintained plugin genuinely does the job, we’ll point you at it — our wider development work covers the rest.

How it works

From requirement to running.

  1. 1

    Tell us what it should do

    Describe the job in plain language. Screenshots of the plugin you’re currently fighting are the fastest brief there is.

  2. 2

    We scope & quote

    You get a written spec of exactly what it will do, priced both ways — one-time and annual — so you can pick. If an existing plugin already does the job well, we’ll tell you that instead.

  3. 3

    We build on staging

    It goes together on a private copy of your site. You use it, and tell us what to change, before a single visitor sees it.

  4. 4

    Launch & look after it

    We deploy it with no downtime, then keep it working through WordPress and PHP updates — supported like the rest of your site.

Pricing

Two ways to pay for it — whichever suits you.

We’ll work out the model that fits your budget and how much you expect the plugin to change over time. Either way you get a fixed number before anything starts.

One-time development

Pay once. It’s yours.

A single fixed price for the build, agreed before we start. The natural fit when the job is well-defined and you don’t expect it to change much once it’s live.

  • Fixed quote up front — no hourly meter
  • The plugin, and its code, are yours
  • Support available later if you want it

Low-cost annual plan

Less up front. Kept current.

A smaller yearly amount instead of a lump sum, covering the build plus everything after it: staying compatible as WordPress and PHP move on, and changing as your business does.

  • Lower cost to get started
  • Updates and compatibility work included
  • Changes as your requirements shift

Not sure which one fits? Describe the job and we’ll quote both, so you can see the difference before you decide.

Describe the thing your site can't do yet.

Tell us what you're trying to build and how it should work. We'll tell you honestly whether something off the shelf already does it — and if nothing does, we'll scope it and quote it.